Digital Marketing Review

Digital Marketing Review

£30.00

GLH: 17

Learning Methods: Online & Face to Face

Assessment Methods: Online, Remote & Paper

Description: Our Digital Marketing Review short course teaches a history of digital marketing. Learn how digital marketing tactics have evolved over the years and how to plan and execute effective digital marketing activity.

Learn about different marketing technologies and how they form part of an overarching marketing strategy.

SKU: 184 Category: Tag:

Course Content

Unit 3: Digital Marketing Review

Marketing through the ages

Checking review sites before visiting a business

Undertaking evaluation activities to measure the effectiveness of digital marketing

Benefits of measuring audience interaction

Evaluating goals

Goal examples

SMART goals

Evaluation of activities

Analytics

Identifying poor and high performing digital marketing

Indicators of success for a range of digital marketing activities

Social media posts

Email campaigns

Advertisements on third party sites

Website interaction

Pay-per-Click advertising

Search Engine Optimisation

Influencer marketing

Content marketing

Using outcomes of digital marketing reviews

Specific metrics used

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