Digital Marketing for Business

£30.00

GLH: 26

Learning Methods: Online & Face to Face

Assessment Methods: Online, Remote & Paper

Description: This short course is designed to build an understanding of what digital marketing is and how it can help transform businesses. Learn how to build and execute a digital marketing strategy which includes multiple marketing channels.

Learn the benefits of digital marketing for business and how to set and meet KPIs. Develop an understanding of customers, what are their needs and how to build customer loyalty. This course is ideal for employees with the digital sector or for small business owners looking to grow their business.

SKU: 185 Category: Digital Tag: CPD

Course Content
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Course Content

Unit 5: Digital Marketing for Business

Defining digital marketing

Advantages and disadvantages of marketing digitally

How has digital marketing changed over time?

Timeline of the internet

Bringing traditional and digital marketing together

The importance of SEO

Further positives of digital platforms

Types of digital marketing

The technology boom

Digital marketing activities

Getting customers

Retaining customers

Growing the customer base

Setting objectives

Identifying Key Performance Indicators

SMART principles

Outsourcing (plus advantages and disadvantages)

Crowdfunding (plus advantages and disadvantages)

Crowdsourcing (plus advantages and disadvantages)

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