Unit 2: Email as a Promotional Tool for Business
Email campaigns for business
Benefits and pitfalls of email campaigns
Audiences
What is a target audience?
Market research and market segmentation
Timing
Key features of email marketing that can lead to success
Planning and designing an email campaign
Content that can be used within an email campaign
How to measure the success of an email campaign
Return on investment (ROI)
Conversion rate
Cost Per Acquisition (CPA)
General Data Protection Regulation 2018
The seven key principles of GDPR
Why is data used in marketing activities?
Examples of data used within marketing
Keeping data safe
Limitations placed upon use of data for marketing purposes
Consequences of data protection breaches
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