Social Media for Business

Description

This social media business course teaches the essential knowledge needed to know which social media products and services are right for your brand and business. Learn about the range of social media platforms that are available and how to engage with audiences on each of them.

The knowledge this short course provides will help produce a social media strategy and the role it can play in growing businesses.

Course Content

Unit 1: Social Media for Business

The benefits of digital marketing
Advantages of using social media for business
Disadvantages of using social media for business
Social media channels
Features of social media channels
Hashtags
Choosing the right social media platform
Social media posting
Targeted audience profiling
Target audience demographics and examples
Selecting the best social media platform for your brand
Brand identity
The Hierarchy of Effects
Audience engagement
Online analytics software
Metrics
The importance of an online presence
Using social media for brand presence
Social media presence while responding to positive and negative comments
Customer feedback
Dealing with complaints
The importance of monitoring social media activity

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