When most people think about personal brand, they probably think about social media stars, bloggers and celebrities on YouTube, Instagram and elsewhere, but that’s a limited perspective. Everyone can market their own personal brand and outwardly communicate that brand to the world- whether it be appearance, body language, a CV or online presence.

This Marketing personal brand short course will explore the ways in which a learner can utilise free resources to present themselves online. Evaluate the commitment required to establish your own personal online presence as well as choosing a suitable platform that is relevant for your subject matter expertise or chosen pathway. Learners will gain an understanding of how to create a personal website on WordPress as well as how to craft and outline an opinion piece that could be used in a personal blog.

This short course is perfect for graduates or anybody who is looking to improve their employability prospects.