Understanding the Power of the Influencer
Course Curriculum
Unit 1: Understanding the Power of the Influencer
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Section 1: The facts – Understand the meaning of ‘influencer’ and how someone can be influenced/become an influencer
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Section 2: The why – Understand why influencer marketing has become such a powerful tool
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Section 3: Skillscast – An extended interview with an expert in the field
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Section 4: The how – Understand how to assist individuals and businesses when it comes to influencer media
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