Certificate in Digital Marketing
Categories
Digital Courses
Course Curriculum
Unit 1: Social Media for Business
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Section 1: Understanding the range of social media platforms available for use by business
00:00 -
Section 2: Knowing how to use social media platforms to engage an audience
00:00 -
Section 3: Understanding the role of social media in building brand reputation
00:00
Unit 2: Email as a Promotional Tool for Business
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Section 1: Understanding how email campaigns can help businesses reach and engage their audience
00:00 -
Section 2: Planning an email campaign
00:00 -
Section 3: Understanding the role of data protection regulations when implementing email campaigns
00:00
Unit 3: Digital Marketing Review
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Section 1: Understanding the role of digital marketing
00:00 -
Section 2: Knowing how to review the effectiveness of digital marketing
00:00 -
Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews
00:00
Unit 4: Understanding Search Engine Optimisation for Business
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Section 1: Understanding the principles of Search Engine Optimisation (SEO)
00:00 -
Section 2: Knowing how Search Engine Optimisation benefits business
00:00 -
Section 3: Knowing how to use Search Engine Optimisation to benefit a business
00:00
Unit 5: Digital Marketing for Business
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Section 1: Understanding the role of digital marketing in business
00:00 -
Section 2: Understanding how digital promotion is achieved
00:00 -
Section 3: Producing a plan to promote a business through digital channels
00:00 -
Section 4: Knowing how to use online presence to raise funds and cut costs
00:00