Unit 1: Social Media for Business

• Section 1: Understanding the range of social media platforms available for use by business
• Section 2: Knowing how to use social media platforms to engage an audience
• Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

• Section 1: Understanding how email campaigns can help businesses reach and engage their audience
• Section 2: Planning an email campaign
• Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

• Section 1: Understanding the role of digital marketing
• Section 2: Knowing how to review the effectiveness of digital marketing
• Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business

• Section 1: Understanding the principles of Search Engine Optimisation (SEO)
• Section 2: Knowing how Search Engine Optimisation benefits business
• Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business

• Section 1: Understanding the role of digital marketing in business
• Section 2: Understanding how digital promotion is achieved
• Section 3: Producing a plan to promote a business through digital channels
• Section 4: Knowing how to use online presence to raise funds and cut costs