Understanding Search Engine Optimisation for Business
About Course
Our short course in Understanding SEO for Business teaches the principles of SEO. Learn how to optimise websites for Google search using multiple techniques including technical optimisations, content and digital PR.
Discover why SEO is important for business and the different SEO techniques that form a digital marketing strategy.
Course Content
Understanding Search Engine Optimisation for Business
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Defining Search Engine Optimisation
00:00 -
Understanding the principles of SEO
00:00 -
How do SERPs work?
00:00 -
The objectives of SEO
00:00 -
Understanding the difference between SEO and Pay-Per-Click advertising
00:00 -
The impact of SEO on online search results
00:00 -
The importance of successful SEO
00:00 -
Conversion
00:00 -
Increasing web traffic
00:00 -
Advantages of increased website traffic
00:00 -
Advantages of increased visibility for businesses
00:00 -
SEO tools and techniques for driving traffic towards a business
00:00 -
Meta descriptions
00:00 -
Image tags
00:00 -
Keyword research
00:00 -
Backlinks
00:00 -
Unique content
00:00 -
Word count optimisation
00:00 -
Publication frequency
00:00 -
URL structure
00:00 -
Internal links
00:00 -
Schema.org markup
00:00 -
Use of robots.txt files
00:00 -
Site’s responsiveness to use on a mobile phone
00:00 -
Monitoring the effectiveness of SEO
00:00 -
Ways to implement SEO for a given business
00:00
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