Social Media for Business
About Course
This social media business course teaches the essential knowledge needed to know which social media products and services are right for your brand and business. Learn about the range of social media platforms that are available and how to engage with audiences on each of them.
The knowledge this short course provides will help produce a social media strategy and the role it can play in growing businesses.
Course Content
Unit 1: Social Media for Business
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The benefits of digital marketing
00:00 -
Advantages of using social media for business
00:00 -
Disadvantages of using social media for business
00:00 -
Social media channels
00:00 -
Features of social media channels
00:00 -
Hashtags
00:00 -
Choosing the right social media platform
00:00 -
Social media posting
00:00 -
Targeted audience profiling
00:00 -
Target audience demographics and examples
00:00 -
Selecting the best social media platform for your brand
00:00 -
Brand identity
00:00 -
The Hierarchy of Effects
00:00 -
Audience engagement
00:00 -
Online analytics software
00:00 -
Metrics
00:00 -
The importance of an online presence
00:00 -
Using social media for brand presence
00:00 -
Social media presence while responding to positive and negative comments
00:00 -
Customer feedback
00:00 -
Dealing with complaints
00:00 -
The importance of monitoring social media activity
00:00
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