About Course
Our Digital Marketing Review short course teaches a history of digital marketing. Learn how digital marketing tactics have evolved over the years and how to plan and execute effective digital marketing activity.
Learn about different marketing technologies and how they form part of an overarching marketing strategy.
Course Content
Digital Marketing Review
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Marketing through the ages
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Checking review sites before visiting a business
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Undertaking evaluation activities to measure the effectiveness of digital marketing
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Benefits of measuring audience interaction
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Evaluating goals
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Goal examples
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SMART goals
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Evaluation of activities
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Analytics
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Identifying poor and high performing digital marketing
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Indicators of success for a range of digital marketing activities
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Social media posts
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Email campaigns
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Advertisements on third party sites
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Website interaction
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Pay-per-Click advertising
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Search Engine Optimisation
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Influencer marketing
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Content marketing
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Using outcomes of digital marketing reviews
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Specific metrics used
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