Understanding Search Engine Optimisation for Business
About Course
Our short course in Understanding SEO for Business teaches the principles of SEO. Learn how to optimise websites for Google search using multiple techniques including technical optimisations, content and digital PR.
Discover why SEO is important for business and the different SEO techniques that form a digital marketing strategy.
Course Content
Understanding Search Engine Optimisation for Business
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Defining Search Engine Optimisation
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Understanding the principles of SEO
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How do SERPs work?
00:00 -
The objectives of SEO
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Understanding the difference between SEO and Pay-Per-Click advertising
00:00 -
The impact of SEO on online search results
00:00 -
The importance of successful SEO
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Conversion
00:00 -
Increasing web traffic
00:00 -
Advantages of increased website traffic
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Advantages of increased visibility for businesses
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SEO tools and techniques for driving traffic towards a business
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Meta descriptions
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Image tags
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Keyword research
00:00 -
Backlinks
00:00 -
Unique content
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Word count optimisation
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Publication frequency
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URL structure
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Internal links
00:00 -
Schema.org markup
00:00 -
Use of robots.txt files
00:00 -
Site’s responsiveness to use on a mobile phone
00:00 -
Monitoring the effectiveness of SEO
00:00 -
Ways to implement SEO for a given business
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