About Course
This short course is designed to build an understanding of what digital marketing is and how it can help transform businesses. Learn how to build and execute a digital marketing strategy which includes multiple marketing channels.
Learn the benefits of digital marketing for business and how to set and meet KPIs. Develop an understanding of customers, what are their needs and how to build customer loyalty. This course is ideal for employees with the digital sector or for small business owners looking to grow their business.
Course Content
Digital Marketing for Business
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Defining digital marketing
00:00 -
Advantages and disadvantages of marketing digitally
00:00 -
How has digital marketing changed over time?
00:00 -
Timeline of the internet
00:00 -
Bringing traditional and digital marketing together
00:00 -
The importance of SEO
00:00 -
Further positives of digital platforms
00:00 -
Types of digital marketing
00:00 -
The technology boom
00:00 -
Digital marketing activities
00:00 -
Getting customers
00:00 -
Retaining customers
00:00 -
Growing the customer base
00:00 -
Setting objectives
00:00 -
Identifying Key Performance Indicators
00:00 -
SMART principles
00:00 -
Outsourcing (plus advantages and disadvantages)
00:00 -
Crowdfunding (plus advantages and disadvantages)
00:00 -
Crowdsourcing (plus advantages and disadvantages)
00:00
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